Critics' Choice Music Awards
Brand Package

 

The Broadcast Film Critics Association annually hosts the CCMAs to honor outstanding cinematic achievement. The brief from Vh1 was to keep the look bold but sophisticated, Op-Art was suggested as a point of reference. We jumped at the chance to work with such a minimal and abstract aesthetic. Our challenge was to imbue abstract patterns with meaning and purpose, giving each category a clever twist in order to make the package memorable. Our design rippled out into a new logo, a variety of on-air graphics, giant LED screen elements, on-air promos and digital branding.

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Studio: Gretel
Executive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Producer: Angela Foster
Design: Ryan Moore, Carl Burton, Dylan Mulvaney, Matt Tragesser
Animation: Irene Park, Carl Burton, Wes Ebelhar, Bryan Cobonpue, Gary Tam, Daniel Garcia
Typefaces: Helvetica Neue