Critics' Choice Music Awards
Brand Package


The Broadcast Film Critics Association annually hosts the CCMAs to honor outstanding cinematic achievement. The brief from Vh1 was to keep the look bold but sophisticated, Op-Art was suggested as a point of reference. We jumped at the chance to work with such a minimal and abstract aesthetic. Our challenge was to imbue abstract patterns with meaning and purpose, giving each category a clever twist in order to make the package memorable. Our design rippled out into a new logo, a variety of on-air graphics, giant LED screen elements, on-air promos and digital branding.

Young_0007_Layer 2.jpg
Action_0014_Layer 3.jpg
Director_0008_Layer 6.jpg
SupportingActress_0002_Layer 13.jpg
Picture_0000_Layer 11.jpg
Young_0002_Layer 7.jpg
Action_0006_Layer 11.jpg

Studio: Gretel
Executive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Producer: Angela Foster
Design: Ryan Moore, Carl Burton, Dylan Mulvaney, Matt Tragesser
Animation: Irene Park, Carl Burton, Wes Ebelhar, Bryan Cobonpue, Gary Tam, Daniel Garcia
Typefaces: Helvetica Neue