IFC
Branding

 

IFC is a comedy network with sharp original series like Portlandia and Comedy Bang! Bang! and an expansive library of movies. They occupy a unique niche in the comedy spectrum and draw a loyal audience of followers on and off-air. 

Thinking of IFC as a venue became a through-line: billing talent, promoting the acts, curating the movie selection and being careful never to steal the spotlight from the headliners. This core idea informed all aspects of the design, from the logo to the endpage layouts, even the typography. 

 
 
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Studio: Gretel
Executive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Producer: Ryan McLaughlin, Dina Chang
Design + Art Direction: Dylan Mulvaney
Animation: Chase Massingil, Adam Grabowski, Danny Kamahji, Andrew Brown, Tonya Smay
Editing: John Vitagliano, Robert Lopuski, Roberto Serrini
Copywriting: Julia Price Baron
Original Music + Sound Design: Huma-Huma
Typefaces: Clan Narrow Ultra, Prestige Elite Bold, Gotham Bold