IFC is a comedy network with sharp original series like Portlandia and Comedy Bang! Bang! and an expansive library of movies. They occupy a unique niche in the comedy spectrum and draw a loyal audience of followers on and off-air.
Thinking of IFC as a venue became a through-line: billing talent, promoting the acts, curating the movie selection and being careful never to steal the spotlight from the headliners. This core idea informed all aspects of the design, from the logo to the endpage layouts, even the typography.