Mun2 (Spanish pronunciation: mundos) is an American cable and satellite network catering to young Latinos living in the U.S. As a companion channel to Telemundo, mun2 is a proud fusion of cultures, the programming is a mix of reality, scripted series, music, sports, novelas and movies. A reflection of the audience, Mun2 airs programming in both English and Spanish.
The brand lives with a foot in both worlds. Latin / American, Spanish / English, Style / Substance... this theme of duality, fusion, intersection informs everything we do. Image treatment, typography, messaging, and animation all come back that same core idea.
The channel and the audience has been growing significantly in recent years. Setting firm but flexible guidelines for everything from logo usage, talent photography, iconography, typesetting and animation style was key. Our delivery included cross platform branding guidelines, an on-air graphic toolkit and a live-action awareness campaign.
As a youth brand, reflecting the energy and diversity of the audience was important. We worked with mun2 to art direct the imagery and build a library that could grow with the brand.
Executive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Producer: Ryan McLaughlin
Art Direction: Adam Grabowski
Original Photography: Tom Edwards
Design: Adam Grabowski, Dylan Mulvaney
Animation: Adam Grabowski, Irene Park, Ken Tanabe, Bryan Cobonpue, AJ Kolb, Andrew Brown, Ke Li
Editorial: Robert Lopuski, Ryan Moore