mun2
Branding

 

Mun2 (Spanish pronunciation: mundos) is an American cable and satellite network catering to young Latinos living in the U.S. As a companion channel to Telemundo, mun2 is a proud fusion of cultures, the programming is a mix of reality, scripted series, music, sports, novelas and movies. A reflection of the audience, Mun2 airs programming in both English and Spanish.

The brand lives with a foot in both worlds. Latin / American, Spanish / English, Style / Substance... this theme of duality, fusion, intersection informs everything we do. Image treatment, typography, messaging, and animation all come back that same core idea.

The channel and the audience has been growing significantly in recent years. Setting firm but flexible guidelines for everything from logo usage, talent photography, iconography, typesetting and animation style was key. Our delivery included cross platform branding guidelines, an on-air graphic toolkit and a live-action awareness campaign.

 

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Photography

As a youth brand, reflecting the energy and diversity of the audience was important. We worked with mun2 to art direct the imagery and build a library that could grow with the brand.

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Client: mun2

Studio: Gretel

Executive Creative Director: Greg Hahn

Creative Director: Ryan Moore

Producer: Ryan McLaughlin

Art Direction: Adam Grabowski

Original Photography: Tom Edwards

Design: Adam Grabowski, Dylan Mulvaney

Animation: Adam Grabowski, Irene Park, Ken Tanabe, Bryan Cobonpue, AJ Kolb, Andrew Brown, Ke Li

Editorial: Robert Lopuski, Ryan Moore

Typeface: U8